What's going on? KO

The current stock quote for Coca Cola(KO) 53.93, having gone up .21 points so far today. I hold my KO shares, simply because in the last 2 months the value has been in around the same place (it keeps fluctuating between 55 and 53 points). A news article, "The Power of Coke's Durable Competitive Advantage", states that "Coke’s distribution ability, superior management, and excellent product innovation truly make the company a “business castle” with a wide “economic moat”. Coke has consistently shown that it can adapt well. Also, Coca Cola stock may experience a very sharp increase very soon. In the summer, The Coca Cola company plans to release a new product: a fruit drink. This was the primary reason that I bought the KO stock in the first place. The price of Coca cola stock will likely go up in the summer, thus, since i have already have shares within it, I plan to reap the benefits.

--Essowe Tchalim