I will invest in Ford Motor Company because it is doing relatively well even with the problems other car manufacturers such as Toyota are having. As of right now the stock is selling for around 14.02 which is pretty impressive since its 52 week high is 14.54. I think now that Toyota is losing many customers due to their recall, Ford will benefit since Americans will want to buy cars manufactured in the United States. The article from PR Newswire titled "Ford is winning more new customers from competing brands, fueling market share gains" backs up my thesis. Ford's vice president of marketing credits the increase in customers to the strength of their new products. He says, "We're finding that when customers of competing brands check out our new lineup and understand the quality, fuel efficiency and value we offer, they are increasingly becoming Ford owners." I believe purchasing this stock relates to my team's risk tolerance since for 16 out of the last 17 months, Ford has gained retail U.S. market share.
Sydney Carlin
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